V-Guard Bets On Premium Fan Segment
Romanza Art fan is embellished with an exquisite design that combines Indian and floral contemporary art
Consumer electrical and electronics major V-Guard is betting on decorative and feature rich premium fans to tap the growing demand in this fan segment. With the unveiling of a new decorative and dust repellent Romanza Art fan, the company puts a premium on this feature-rich segment. The premium decorative segment is estimated to be valued at 4200 crores (FY23) and is growing 28-30 % annually with increasing adoption of premium products by consumers. V-Guard looks to expand its five per cent market share in this segment.
V-Guard’s latest offering in this segment, Romanza Art fan is embellished with an exquisite design that combines Indian and floral contemporary art to adorn the living spaces and is a treat for art lovers. It also comes with an advanced IMD technology ensuring longevity of the stunning art forms and trendy graphics. “We packed our fan with a host of superior features empowering our discerning consumers with a fan that is truly one of its kind,” V Ramachandran, Director and COO, V-Guard Industries Ltd, said.
The Romanza Art fan is manufactured at the state-of-the-art V-Guard facility at Roorkee, Uttarakhand. The facility built over 2.26 lakhs square feet boasts of sophisticated machineries with a production capacity of 24 lakhs fans annually.
Romanza art fan is attractively priced at Rs 4850 and comes with a 5-year warranty. Romanza is also equipped with the best in class and superior air delivery, effective dust repellent coating etc. Moreover, an anti-microbial coating restrains microbial growth ensuring a safe and hygienic environment. An anti-stain and anti-fade coating ensure a sustained new look for the fan. The fan is available in gloss and matte finish.
Commenting on the new launch Mr V Ramachandran, said: “We are delighted to unleash our premium fan Romanza Art this summer. This fan is in synch with the aspirations of the new age consumer and aesthetically superior fan inspired by contemporary Indian and floral art forms.”