Popees Baby Care, the leading children’s clothing brand from Kerala, will double its outlets by 2023. The brand from Malappuram will launch its first overseas outlet in London this month, said Managing Director Shaju Thomas. He added that they are planning to have a minimum of 100 exclusive outlets by 2023.

The London outlet will match the tastes of global customers and would stock the trendiest collections. The company also plans to increase its footprint in the GCC countries this year, added Shaju Thomas. There will be a huge expansion in the number of products from the company. It will include Baby diapers, baby powder, mother-baby floating soap and glycerin soap are a few of the new products lined up for launching, which will hit the market in April-May 2022.

The company forecasts a post covid potential for the children’s clothing and baby care products. “Considering these, we have drawn up various big and small franchisee models with attractive return options in view of the sizes and characteristics of the locations,” Shaju Thomas said.

In FY 2022-23, the company expects sales to cross Rs.200 mark. “In 5 years, we aim to cross the Rs.1000 crore mark,”, Shaju Thomas added. “We also strive for a paradigm shift in the business model by strengthening our presence in the e-commerce space. The new omnichannel will be launched soon to give customers a different shopping experience,” he said. Popees has already got a growing presence on the world’s leading e-commerce platforms like Amazon, Flipkart and Ajio.

He said Popees is one of the very few clothing manufacturers in south India which sells its products in its own brand while most of the leading players in the segment here are working for foreign labels. “Since our beginning in 2005, we were confident of our quality, designs and marketing acumen which made us explore both the domestic and export markets with our own brand,” he added. The company also wants to increase its product range by adding toys and accessories in the coming years.

Currently, with three plants employing more than 2000 people with a capacity to produce 5 lakh garments every month, the company’s major focus is on children’s clothing but it also produces denim garments and woven fabrics garments and maternity wear for women.